First of all, I'd like to thank everyone who has supported the Metro Sports Report since we launched the website in 2011. And I'd also like to thank everyone who reacted with sadness and disappointment when we announced March 13 that the company was broke and having to curtail operations.
Your words of support and encouragement made me try even harder to find a way to keep the Metro Sports Report alive. I'm a stubborn guy, and too many people had worked long and hard to simply let go.
For those reasons and many others, I am delighted to announce that we'll be bouncing back this month with a new business model that will reduce our expenses, improve our bottom line and keep us on the job.
The idea hit when I was driving around Cedar Rapids about a month ago: What if we switched from "general" advertising revenues that supported our entire operation and moved toward "targeted" advertising that would support our coverage of a particular school or team?
It's no secret that our advertising support was stronger in certain parts of the Metro area than others. For example, there was financial support for our coverage of schools A, B and C, but little support for schools D, E and F, but we were trying to stretch our resources to cover everyone as fairly and equally as possible.Read more...